The key issues for audiences and institutions...

• Digitality-The way of encoding information,using a series of electrical pulses and binary on or off (electrical pulses style code,with a make up of '0's and '1's.
• Interactivity-Interacting, a two way feed, can respond to it. The way information is now compressed into smaller amounts of information so it can "go through the air". Used in electrical functions like television, and satellite TV as well as ISDN modems for internet, with smaller compressed chunks it allows for information in a smaller bandwidth, creating more information in one feed.
• Hypertextuality-This is the idea of having information and programs organised in the liquid form. the information isn't on one continuous long loop,its small pieces of information that can be seen in any order, for example, on a DVD, you can choose a certain scene to watch whereas on a normal cassette you would have to watch the whole thing through. this also applies for web linking,skipping chunks of information to access new ideas. The order of the text is no longer controlled by the producer.
• Dispersal-How the information is shared, to do with the market share and size. How much access the users have and how they are used by the producers.
• Virtuality-This is the idea of how new technologies allow new virtual worlds that mimik and represent the work, how and why?
• Convergents-This is the fact that new media technologies are merging into one. For example how phones are now able to access the internet, e.g. the iPhone. A key new concept of media technology, where will it go from now? Now because of interactivity, more media technologies can be converged in to one small thing.
• Audience-This is who and how the new media technologies are being bought and advertised. How does the audience use the technology? Does it change the way they use the information? Is it consumer demand that has driven the increase of mdia technologies? Who has access to the technologies?
• Regulation and Control-Is there control over the new technologies? For example, copyright such as file sharing, these problems create a problem for the producers, if someone downloads a song off of limewire then the producer loses money from what the sale would have been.
• Ownership-This makes a difference because large companies are able to manufacture massive products that will affect what you buy, for example apple is dominating the mp3 market.